Morrisons is launching a new white egg pack to benefit farmers, enhancing sustainability efforts.
- White eggs, matching brown eggs in nutrition, offer sustainability through lower carbon footprints.
- Hens laying white eggs consume less feed, reducing environmental impact, and roam freely on Morrisons’ farms.
- The ‘For Farmers’ initiative supports agricultural investments, returning 6p per half dozen eggs to farmers.
- Morrisons’ collaboration with over 65 farmers underpins British Lion standards and bolsters long-term agriculture.
Morrisons is unveiling a new white egg pack as part of its Chuckle Eggs line, a decision firmly rooted in the retailer’s commitment to sustainability and support for farmers. This move comes under the broader ‘For Farmers’ initiative, which channels an additional 6p back to farmers for each half dozen boxes of eggs sold. This initiative strengthens Morrisons’ decade-long efforts to financially empower farmers, having distributed over £25 million since its inception in 2015. By choosing white eggs, consumers can make an environmentally responsible buying decision without compromising on quality or nutrition.
White eggs, laid by specific ‘white’ hens, possess identical nutritional values and culinary uses as their brown counterparts, with the sole distinction being their shell color. Notably, the notable environmental advantage of these eggs stems from the white hens requiring less feed while maintaining the same egg production efficiency. This reduced feed requirement directly translates to a lower carbon footprint, fortifying the eco-friendliness of the product.
Morrisons highlights the humane and sustainable conditions under which the eggs are farmed. Hens are granted the liberty to roam outdoors as they please, access woodland ranges, and enjoy bee-friendly flower strips. Such conditions not only enhance the well-being of the hens but also align with Morrisons’ overarching sustainability goals.
Morrisons’ ongoing commitment to farmers extends beyond egg production. Collaborating with over 65 egg farmers, the supermarket chain secures eggs that meet rigorous British Lion Code and RSPCA standards. The farmers benefit from Morrisons’ enduring contracts and prompt payment terms, which offer the financial security needed to invest in farm infrastructure and future initiatives.
Additionally, Morrisons provides carbon footprint analyses for every flock, supporting farmers in developing tailored sustainable growth plans. Sophie Throup, the director of technical and sustainability at Myton Food Group, reaffirms the potential for white eggs to fulfill the increasing consumer demand for sustainable shopping options. She emphasizes, “Although in terms of taste and size white and brown eggs are exactly the same, the lower carbon footprint benefits of using white hens means we are able to offer a more environmentally friendly egg.”
The introduction of white eggs by Morrisons reinforces its commitment to environmental sustainability and farmer support.
