Greggs is venturing into new territory with the launch of a Champagne bar at Fenwick, promising a unique, premium experience. This initiative marks Greggs’ first foray into such a high-end offering, blending its classic menu with gourmet elements. The bar opens on October 24, becoming a reservation-only feature until December 31.
- The collaboration between Greggs and Fenwick introduces an elevated menu featuring traditional treats paired with innovative condiments.
- Champagne lovers will find notable selections available, including high-end choices like Bollinger Rosé and Laurent Perrier.
- Last year’s success with Bistro Greggs at Fenwick sets the precedent for this upscale culinary venture.
- Strategic partnerships have been key to offering this distinctive dining experience, as stated by Fenwick’s strategic partnerships director, Leo Fenwick.
Greggs is poised to redefine its culinary offerings by unveiling a Champagne bar at Fenwick department store in Newcastle. The initiative, deemed “the UK’s most premium Greggs,” embodies an ambitious step towards luxury by the renowned bakery chain. Scheduled to open on October 24, this Champagne bar is set to operate as a reservation-only venue, welcoming patrons until December 31.
This exclusive offering results from a collaboration between Greggs and Fenwick, specifically crafted by Fenwick’s executive head chef, Mark Reid. The menu will feature classic Greggs items infused with a touch of sophistication. Patrons will enjoy traditional delights such as the sausage roll, enhanced by a hot honey chilli sauce, the sausage, bean & cheese melt elevated with bloody mary ketchup, and the much-loved Steak Bake accompanied by peppercorn aioli.
Enthusiasts of fine beverages will have the opportunity to pair these reinvigorated favorites with a selection of finely curated Champagnes, served either by the glass or bottle. Among the selections are prestigious labels like Bollinger Rosé and Laurent Perrier, with the option of indulging in Louis Roederer Cristal at premium pricing levels.
Contributing to this lavish experience, the dessert offerings include signature cocktails inspired by Greggs’ sweet creations. Options such as the ‘Yum Yum Twist’ with rum and real Yum Yums, a ‘Cream Éclair’ featuring vanilla vodka and dark chocolate liqueur, and a non-alcoholic ‘Peach Melba’ cocktail are designed to please varied palates.
Reflecting on the collaboration’s success, Leo Fenwick, Fenwick’s strategic partnerships director, expressed pride in launching the Greggs Champagne Bar. The endeavor enhances Fenwick’s evolving restaurant offerings, focusing on innovative dining experiences through unique collaborations. Hannah Squirrell, Greggs’ customer director, highlighted the unexpected yet exciting pairing of Champagne with Greggs’ baked goods, inviting both previous and new patrons to experience this ‘hottest ticket in Toon for 2024.’
This collaboration underscores a commitment to innovation and luxury, creating a memorable culinary experience at Fenwick.
