Sofidel, a leading tissue paper producer, collaborates with Amazon’s Multibank to aid UK’s vulnerable families.
- Sofidel pledges essential products like toilet paper and kitchen towels to Multibanks.
- Multibanks, co-founded by Gordon Brown and Amazon, address poverty in the UK.
- Sofidel operates four UK plants and is known for its Regina brand.
- Charities distribute the donated goods to families through local partners.
Sofidel has taken a significant step in addressing the needs of vulnerable families by joining forces with Amazon’s Multibank initiative. This collaboration involves providing crucial products such as toilet paper and kitchen towels. The initiative is aimed at supporting households that are grappling with economic challenges throughout the United Kingdom.
The Multibank initiative, a brainchild of former UK Prime Minister Gordon Brown and Amazon, serves as a community donation hub. It redistributes essential goods including hygiene products, bedding, and clothing to those in need. The operation is organized through local charity partners like ‘Cwtch Mawr’ in South Wales and ‘Felix’s Multibank’ in London, who utilize networks of teachers, social workers, and community groups to reach families requiring assistance.
Sofidel’s involvement underscores its commitment to making a positive impact in the communities where it operates. The company’s Chief Marketing and Sales Officer, Francesco Pastore, emphasized their dedication to supporting local communities, stating that their efforts aim to make a tangible difference in the lives of families affected by poverty.
Gordon Brown highlighted the critical nature of these donations amid the prevailing austerity and cost-of-living crises facing many British households. He noted that such contributions could significantly ease the financial strain experienced by families, making it possible for them to stretch limited resources further each month.
Amazon UK Country Manager John Boumphrey also acknowledged the importance of Sofidel’s participation. He expressed the goal to connect surplus essentials from businesses across the UK with those in need, aiming to expand the support network that has already benefited over 400,000 families.
Sofidel’s collaboration with Amazon’s Multibank initiative marks a vital contribution toward alleviating poverty in the UK.
