Linda McDermott’s return to radio excites fans as she joins Liverpool Live Radio, a growing indie station.
- BBC Radio Merseyside veteran Linda McDermott returns to the airwaves after her show was cut last year.
- McDermott joins former colleagues, rekindling her ‘Under the Duvet Club’ program at Liverpool Live Radio.
- Fans expressed joy on social media, predicting a rise in listening figures.
- The move signifies a strategic enhancement of Liverpool Live Radio’s programming lineup.
Linda McDermott, a seasoned broadcaster from BBC Radio Merseyside, is making a much-anticipated return to radio through Liverpool Live Radio. This comes as the station, an emerging independent broadcaster, continues to expand its presence on the airwaves, attracting talent from larger networks.
McDermott’s return is particularly significant given the circumstances of her departure from BBC Radio Merseyside. Her popular show was discontinued as part of a broader reorganization of the BBC’s local radio schedules, much to the dismay of her listeners. The revival of her show, ‘Under the Duvet Club,’ on Liverpool Live Radio marks an exciting new chapter for both McDermott and her audience.
Joining her at Liverpool Live Radio is another former BBC colleague, Roger Lyon, hinting at a burgeoning trend of experienced broadcasters migrating to the independent network. This move not only reunites McDermott with familiar faces but also with a loyal listener base eager to tune in again.
The news was met with enthusiasm on social media platforms. Liverpool Live Radio announced McDermott’s new show with a sense of occasion, declaring: ‘STOP THE PRESS… Linda McDermott joins the team with her legendary “Under the duvet club”!’ A statement reflective of the excitement shared by her fans.
Stephen Dunne, a Facebook user, highlighted the broadcaster’s potential impact by suggesting that McDermott’s addition could dramatically increase the station’s ratings. This optimism underscores the strategic advantage gained by Liverpool Live Radio in acquiring such a popular and esteemed radio personality.
Linda McDermott’s shift to Liverpool Live Radio exemplifies the dynamic shifts occurring in local broadcasting.
