Seventeen celebrities join forces for the Stand With Survivors campaign.
- The initiative aims to raise awareness about modern slavery and exploitation.
- Actors, athletes, and chefs collaborate to support Causeway’s efforts.
- The North West ranks high in modern slavery referrals, highlighting urgency.
- Causeway leverages celebrity influence to create impactful change.
Seventeen prominent figures from various fields have come together for Causeway’s ‘Stand With Survivors’ campaign, aimed at raising awareness about modern slavery and exploitation. This initiative marks an unprecedented collaboration among celebrities dedicated to supporting such an urgent cause. By lending their platforms, these public figures hope to shed light on an issue often overlooked by the general public.
The campaign seeks to illuminate the widespread issue of modern slavery, which currently traps an estimated 50 million people worldwide. Specifically, the UK has more than 100,000 individuals affected, with the North West showing the highest number of referrals after London and the South East. This alarming statistic underscores the necessity of such advocacy efforts in the region.
Causeway, a charity based in Sheffield with offices in Liverpool and Sunderland, is a leading provider of support for victims of modern slavery in Northern England. Annually, it assists over 2,000 individuals across Yorkshire, the North West, and the North East. The charity has strategically expanded its outreach and partnerships recently to maximize its impact.
The groundbreaking campaign features a video where comedian Kerry Godliman points out the increased vulnerability of individuals in crisis. Meanwhile, chef Andi Oliver emphasizes that modern slavery does not always manifest as physical captivity, although it remains a terrifying reality. Their messages highlight the nuanced understanding required to identify and combat this issue.
Head of Communications Edwin Buckley expressed gratitude for the celebrity involvement, calling it a powerful means to broaden awareness and inspire action against a largely misunderstood problem. Julie Hesmondhalgh, one of the campaign’s leading figures, voiced her commitment to ‘shine a much-needed spotlight on modern slavery,’ and aims to catalyze lasting change for those affected.
The campaign is actively promoted on social media under @CausewayCharity, where individuals can access further information and share resources to foster community-wide engagement and support.
The Stand With Survivors campaign exemplifies how strategic celebrity partnerships can effectively spotlight critical social issues and drive change.
