Manchester Camerata’s new campaign reaches out to younger audiences with vibrant strategies and engaging offers.
- The campaign visually transforms Greater Manchester with bright, culturally relevant posters.
- A special £10 ticket deal is available, emphasizing accessibility for younger audiences.
- Digital videos support the campaign’s reach, showcasing strategic poster placements.
- The initiative aims to reshape perceptions of orchestras, enhancing accessibility and engagement.
Manchester Camerata is actively reaching out to younger audiences through a lively and inventive campaign. The goal is to attract people under the age of 30 by reshaping their perception of orchestral music. Bright, eye-catching posters have been placed around Greater Manchester. These posters feature slogans like “centuries of clout” and “it’s like the club, but different,” cleverly intertwining cultural references with the classical music experience. By doing so, the campaign seeks to portray orchestral music in a fresh and unexpected manner.
A significant component of this initiative is the introduction of a special £10 ticket offer. This pricing strategy is designed to make the experience of attending a live orchestral performance more accessible and appealing to younger individuals. The slogan-rich posters enhance this offer by drawing parallels with popular culture, thereby inviting curiosity and engagement from a demographic that might not typically consider attending an orchestra performance.
In addition to physical advertising, the campaign includes a dynamic digital video component. Members of the Camerata marketing team are seen putting up these posters in prominent locations such as Piccadilly train station, buses, and metro stops. These videos extend the campaign’s reach and further embed the orchestra into the urban landscape, highlighting the message that orchestral music is a relevant and exciting part of contemporary culture.
Seb Mariner, Head of Communications, emphasizes the inclusivity of orchestral music, stating: “Manchester Camerata believes orchestras are for everybody, and we hope with this fun and innovative campaign we will re-assert our position as the UK’s most relentlessly pioneering orchestra.” This forward-thinking approach not only seeks to alter the common perceptions of orchestras but also continues the tradition of challenging and redefining what an orchestra can achieve both on and off the stage.
Led by visionary music director Gábor Takács-Nagy, Manchester Camerata is renowned for its groundbreaking work and innovative collaborations. Whether performing at the Glastonbury Festival or engaging intimately with dementia patients in local care homes, the orchestra champions the transformative power of music. Its initiatives, backed by research partnerships, continue to position it as a leader in music and healthcare innovation.
The dedication to innovation extends to the Camerata 360° Ruth Sutton Fellowship program, designed to nurture the next generation of musicians. This commitment reflects a vibrant future for classical music, promoting its enduring influence and transformative potential.
The campaign exemplifies a pioneering approach to engage with younger audiences, fostering a fresh appreciation for classical music.
