Delli, a platform for sourcing independent food and drink, has raised £4.6m.
- Founded by Depop’s Simon Beckerman, Delli aims to transform the food industry.
- Co-founders believe in a shift towards small-batch, story-rich food products.
- Strategic investor support includes Balderton and HV Capital with additional investment from Beckerman.
- The platform facilitates buying and selling of diverse local food items.
Delli, an innovative online platform aimed at transforming the way we consume food, has successfully raised £4.6 million. This venture, spearheaded by Simon Beckerman, known for his previous success with Depop, is joined by his co-founder and CEO, Marie Petrovicka. The company is set to make waves in the food sector by focusing on independently produced, small-batch food items.
The team at Delli has identified a growing consumer trend moving away from mass-produced, overprocessed foods to those with a compelling backstory. As Marie Petrovicka remarked, “We see a mega trend in the way food is consumed. Buyers are stepping away from overprocessed, mass-produced food to small-batch, independently made products.” This keen insight indicates a market ready for change, highlighting the demand for unique and quality-oriented food.
Delli’s platform offers tools that empower independent food producers to expand their business horizons in a market largely dominated by supermarket chains. With features that enhance storytelling and aesthetics, Delli aims to provide not only a marketplace but a narrative that resonates with a discerning audience.
By leveraging strategies from the fashion industry, Delli plans to partner with influencers to amplify its reach and differentiate itself in the crowded food market space. This approach emphasizes the narrative and visual appeal of the food items, thus attracting consumers who value craftsmanship and quality over uniformity.
The financial backing of £4.6 million, led by Balderton and HV Capital and supplemented by investments from Beckerman, showcases a strong belief in Delli’s potential to stay ahead of changing consumer preferences. As Daniel Waterhouse, a general partner at Balderton, expressed, Delli aligns with the shift towards independent, high-quality food production, which is rapidly gaining traction.
Delli’s strategic positioning and innovative approach signify its potential in leading a consumer shift towards independently crafted, story-rich food products.
