Fashion brand AllSaints achieves record-breaking results for the third year.
- Operating profit increased significantly, marking a 40% rise to £39.9 million.
- AllSaints’ sales growth was supported by strategic reductions in promotional activities.
- The company expanded its reach with new product launches and international investments.
- AllSaints remains confident about future growth, celebrating 30 years in the industry.
Fashion brand AllSaints has once again achieved a remarkable performance, marking its third consecutive year of record-breaking results. This accomplishment highlights the brand’s sustained success in the competitive fashion industry.
In the latest fiscal report, AllSaints’ operating profit soared by an impressive 40%, reaching £39.9 million. Moreover, EBITDA saw an 18% increase, underscoring the brand’s robust financial health.
The overall sales of the group, which also includes the New York-based luxury menswear brand John Varvatos, experienced a modest increase of 0.6%, totaling £459.5 million. This growth was mirrored in AllSaints’ core brand sales, which also edged up by 0.6% to £393.5 million.
A key driver behind these results was AllSaints’ strategic focus on reducing promotional and markdown activities. By shifting the sales mix towards wholesale, franchise, and licensing channels, the company has effectively expanded its customer reach.
During the year, AllSaints launched several new product lines, including a fragrance collection, children’s clothing under the label smAllSaints, men’s tailoring, and an eyewear range. This diversification reflects AllSaints’ forward-thinking approach to meet diverse customer needs.
To support its ambitious growth plans, AllSaints invested substantially in new and existing stores, as well as technological enhancements aimed at improving customer experience. The brand’s presence now spans 27 countries, bolstered by a newly opened European distribution center in the Netherlands.
Celebrating its 30th anniversary, AllSaints remains “confident as ever” about its future prospects, as stated by CEO Peter Wood, who emphasized the importance of cultivating partnerships across the globe.
AllSaints’ strategic initiatives and strong financial performance underscore its robust potential for future growth.
