Moonpig and The Entertainer have collaborated to launch a selection of toys available with personalized cards.
- Customers can choose from 200 new products, including brands like Paw Patrol and Barbie.
- This range supports occasions such as birthdays and new baby celebrations with card and gift combinations.
- The Entertainer’s Toy Box service aids retailers in customizing toy offerings effectively.
- This partnership enhances Moonpig’s strategy of personalizing card and gift solutions.
Moonpig has joined forces with prominent toy retailer The Entertainer to unveil a meticulously curated ensemble of toys that complement its personalized card offerings. This strategic collaboration allows customers to engage with an exciting array of up to 200 new products sourced from The Entertainer and its Early Learning Centre division. Noteworthy brands such as Paw Patrol, Barbie, and Squishmallows form part of this diverse collection, thoughtfully designed to cater to special occasions including birthdays and welcoming new babies.
The innovative partnership leverages The Entertainer’s Toy Box – Total Retail Solution, an ingenious service enabling retailers to adeptly tailor their toy selection through bespoke sourcing, range development, wholesale, or retail execution. Earlier initiatives this year witnessed Tesco expanding its alliance with The Entertainer, successfully introducing its toy collection to 759 major supermarkets in the UK, along with 94 outlets in Ireland, illustrating the appeal and versatility of this offering.
Andrew Murphy OBE, CEO of The Entertainer group, emphasized the robustness and allure of this collaboration, expressing eagerness to embark on this venture with Moonpig. Murphy’s enthusiasm is shared by a diverse portfolio of retailers globally, including Matalan, M&S, and Tesco, all of whom have embraced the Toy Box initiative.
In tandem with this launch, Moonpig is enhancing its digital interface to emphasize personalization and convenience. By employing intelligent prompts driven by customer data analysis, the platform recommends optimal gift options in alignment with varied occasions and recipient preferences. The retailer’s UK general manager, David Rimmer, remarked on the broadened range of baby and children’s gifts, reinforcing Moonpig’s pledge to showcase elite brands within its ecosystem, an integral aspect of its trusted brand strategy.
Rimmer further articulated Moonpig’s objective to empower customers to fashion the most bespoke card and gift assemblages conceivable. He conveyed confidence that the newly introduced collection will fortify this ambition, enabling the platform to emerge as the quintessential destination for gifting solutions. The enchanted toy selection is poised to feature best-selling items, with prices spanning between £12 and £35. Included within this offering are plush toys and character sets from beloved children’s stories such as The Gruffalo, Peter Rabbit, Bluey, and Peppa Pig.
The partnership between Moonpig and The Entertainer signifies a strategic enhancement to personalized gifting solutions, offering consumers an expanded and versatile selection.
