Burberry announces pivotal changes in its executive team structure, setting a forward-thinking trajectory for the company.
- Jonathan Kiman has been named the new chief marketing officer at Burberry.
- Laura Dubin-Wander joins Burberry as president of the Americas.
- Both Kiman and Dubin-Wander bring a wealth of experience from prestigious fashion brands.
- Burberry faces financial challenges with a significant recent drop in revenue.
Burberry has strategically appointed Jonathan Kiman as the new chief marketing officer. Previously with Gucci in Milan, Kiman brings a robust background in brand rejuvenation and digital marketing prowess. He is set to commence his responsibilities with Burberry’s global marketing team on 9 September.
Laura Dubin-Wander will reinforce Burberry’s presence in the Americas by stepping into the role of president. Her remarkable career includes leadership positions at Coach North America, Christian Dior Couture, and Givenchy. Most recently, she served as CEO of OTB North America, overseeing brands like Jil Sander and Marni. She begins her new position on 4 September.
Burberry’s CEO, Joshua Schulman, expressed enthusiasm about the new appointments. He praised Kiman for his ability to refresh brands and enhance digital marketing strategies, emphasizing his role in strengthening Burberry’s brand. Dubin-Wander is recognized as a dynamic leader with a proven track record in building effective teams, which Schulman believes will be pivotal for growth in the American market.
This executive shuffle comes amid challenging financial times for Burberry. The company recently disclosed a 22% decline in revenue, with figures dropping to £458 million for the 13 weeks ending 29 June. This financial slump coincided with the immediate resignation of Jonathan Akeroyd, who served as Burberry’s chief executive for two years.
The strategic appointments at Burberry underscore a commitment to invigorating brand strength and navigating financial hurdles.
