Primark is set to debut a new store in Manhattan, marking a significant step in its US expansion strategy.
- This four-floor, 54,000 sq ft flagship store is located at Herald Square.
- The opening will feature a wide range of products including fashion, homewares, and beauty.
- This store will be Primark’s 11th location in New York State once the Queens site launches.
- Primark’s ambitious expansion plan includes opening 60 stores across the US in five years.
Primark is poised to make a bold entry into Manhattan, New York City, with its first store at the iconic Herald Square. Spanning four floors and 54,000 square feet, this flagship outlet is strategically positioned to benefit from high foot traffic and national influence. The location will offer a comprehensive selection of fashion, homewares, and beauty products, aligning with Primark’s model of providing value-driven retail experiences.
This Manhattan store will become Primark’s 11th New York location, following the scheduled opening of a site in Queens later this year. Herald Square is a prime choice for Primark, seeking to attract both existing and new customers familiar with its offerings from other boroughs and surrounding areas. This move is a part of Primark’s extensive US growth plan initiated two years ago, aiming to solidify its presence within a competitive retail market.
The company has a determined goal of establishing 60 stores across the United States within five years. Currently, Primark operates 27 stores in 11 states, soon to extend to 12. This deliberate expansion reflects its strategic focus on capturing the US market by leveraging locations with inherent customer footfall and regional prominence.
Kevin Tulip, Primark US President, remarked, “Opening a location in the epicenter of US fashion is going to be an exciting milestone for Primark US.” He emphasized the significance of Herald Square as a perfect fit, given its vibrant retail environment and Primark’s ability to draw on its existing customer base.
Primark’s strategic move into Manhattan marks a pivotal phase in its ambitious US expansion objective, reinforcing its market presence.
