The Sidemen, a renowned YouTube group, have inaugurated their second physical retail outlet, establishing a presence in Birmingham’s Bullring & Grand Central.
- The newly opened store is a significant development in the Sidemen’s expansion strategy, marking their first venture into the Midlands.
- With a spacious area of 4,500 square feet, the store offers a diverse collection of unisex streetwear and unique collaborations.
- Hammerson, the shopping center management, aims to diversify its tenant mix with exciting brands that attract younger demographics.
- Matt Peters, SDMN Clothing’s managing director, expresses robust confidence in the brand’s future growth in physical retail spaces.
The Sidemen, a prominent group of content creators on YouTube, have successfully launched their second brick-and-mortar retail store in the bustling Bullring & Grand Central shopping center in Birmingham. This venture marks a significant milestone as it represents the group’s first retail endeavor in the Midlands region, illustrating the brand’s progressive expansion.
The store, which spans an impressive 4,500 square feet, is designed to provide a vast array of merchandise. Customers can expect to find the Sidemen’s renowned collections of unisex streetwear. Additionally, the store features an exclusive collaboration range with the Teenage Mutant Ninja Turtles, highlighting its innovative approach to fashion and merchandising.
Hammerson, the manager of Bullring & Grand Central, underscores the importance of integrating dynamic and youthful brands such as the Sidemen into their retail spaces. By doing so, Hammerson aims to enhance the diversity of its tenant mix and attract a broader audience, complementing the international brands already present.
SDMN Clothing’s managing director, Matt Peters, expressed enthusiasm about the new store in Birmingham. He emphasized that their previous success in a physical retail environment solidifies their confidence in continuing to evolve and succeed as a distinctive fashion brand.
The Sidemen initially tested the waters of physical retail with their first store at Bluewater shopping center, which served as the exclusive location outside of their online platform for purchasing official merchandise. The group, founded in 2013, has accumulated a massive following on YouTube, characterized by millions of subscribers and billions of views.
This expansion into Birmingham marks a promising step in the Sidemen’s ongoing retail journey, reinforcing their presence in the physical marketplace.
