In a bold move to broaden its consumer base, Myprotein has partnered with Holland & Barrett, a renowned retailer in the health and beauty sector.
- The partnership introduces 30 new product lines in Holland & Barrett stores and online, highlighting Myprotein’s strategic expansion efforts.
- Five exclusive products from Myprotein’s Origins collection are included in this launch, marking a significant step in its retail strategy.
- This collaboration follows Myprotein’s successful introduction of its snacks collection in WHSmith stores earlier this year.
- THG Nutrition CEO, Neil Mistry, underscores the partnership as a milestone in their quest to lead in global health initiatives.
In a strategic effort to target a broader spectrum of consumers, Myprotein has established a retail partnership with Holland & Barrett. This move is designed to enhance the brand’s visibility and accessibility by integrating 30 new product lines into the retailer’s physical and online platforms.
Among the offerings are five exclusive items under the Origins collection. These products, which include protein blends, creatine, clear whey isolate, pre-workout, collagen powder, and newly launched snacks, represent Myprotein’s commitment to diversifying its portfolio and meeting diverse consumer needs.
Neil Mistry, CEO of THG Nutrition, expressed optimism about the partnership, stating, “Our growth in the retail space over the past year has been extraordinary, and we’re thrilled to announce our partnership with a respected name like Holland & Barrett. This collaboration represents a significant milestone in our mission to become the world’s leading health movement.”
This partnership is part of a larger strategy of retail expansion for Myprotein. Earlier this year, the brand introduced its range of treats and snacks to over 300 WHSmith stores, indicating a robust push towards increasing its market presence and consumer reach.
Through strategic partnerships and product diversification, Myprotein is steadily positioning itself as a leader in the global health and wellness market.
