Social commerce is rapidly expanding, with sales expected to double within four years, reaching nearly £16bn by 2028.
- An insightful webinar reveals strategies for both large and small brands to thrive in the TikTok Shop space.
- Expert advice is shared by TikTok’s head of fashion, providing winning social commerce methods.
- The session includes perspectives from Asos and Kaiia on leveraging TikTok for brand growth.
- Join expert panelists to discover actionable tips and insights for improving your social media sales approach.
Social commerce is on the brink of a significant surge, with projected sales doubling in value over the next four years. According to a report by Retail Economics and TikTok, this growth predicts an impressive increase to £16bn by 2028. This burgeoning trend presents an unmissable opportunity for businesses across the spectrum, from major companies to emerging labels, to integrate social media into their sales strategies.
In a recent webinar, TikTok Shop’s head of fashion, Flavia Pfyffer von Altishofen, alongside industry leaders from Asos and Kaiia, shared valuable insights on achieving success within the TikTok Shop platform. This session emphasized how both established and nascent brands could employ social commerce to enhance their market presence and sales.
Flavia Pfyffer von Altishofen offered insider tips on how fashion enterprises can capitalize on TikTok Shop. These insights are crucial for understanding market dynamics and customer engagement on TikTok, helping fashion brands to tailor their strategies effectively for this fast-evolving platform.
Jennifer Ember, head of transformation at Asos, outlined how the company’s shift to a new social strategy enabled them to connect successfully with the #FashionTok community. Asos’s experiences highlight the importance of adapting content and engagement strategies to resonate with this digitally savvy audience.
Qasim Akhlaq, CEO and co-founder of the womenswear brand Kaiia, explained the brand’s pioneering journey as one of the first to embrace TikTok Shop. Akhlaq’s account of leveraging this platform showcases how innovative approaches can lead to substantial brand visibility and growth.
Participation in the webinar with Drapers offered attendees a comprehensive understanding of social commerce’s potential and actionable methods to upgrade their social media sales strategies.
Understanding and adapting to the evolving social commerce landscape, exemplified by TikTok Shop, is essential for businesses aiming to thrive in today’s digital economy.
