Waitrose is set to enhance its wine selection with the promotion of Nicola Jones as the new wine trading manager.
- Nicola Jones brings 13 years of experience to the role, previously serving as a category manager at Waitrose.
- Jones will lead new product launches in the Blueprint, Love & Found, and No.1 ranges.
- Her appointment comes as the company unveils innovative opportunities in the wine sector.
- Waitrose recently opened its first fully chilled beer, wine, and spirits department in London.
Nicola Jones has been appointed as the new wine trading manager at Waitrose, effective from October 13. Her appointment is timely as Waitrose prepares to introduce new festive wine brands. With 13 years of experience in the commercial and trading team, Jones has proven expertise that will be instrumental in her new role, especially after her tenure as category manager.
Jones expressed her enthusiasm for joining the wine team, stating, “I am truly honored to join such a talented team of experts in a category that I am deeply passionate about, especially at a time when we have incredible opportunities to drive growth.” Her prior collaboration with the Beers, Wines, Spirits, and Soft Drinks team as Category Strategy Manager will add significant value to her new role.
Pierpaolo Petrassi, Waitrose’s master of wine and head of beer, wine, and spirits, highlighted the strategic timing of Jones’ appointment. As the holiday season approaches, her customer focus and in-depth knowledge of the business will be critical in managing the influx of new products across Waitrose’s diverse range of wines.
Earlier this year, showcasing its commitment to enhancing the customer experience, Waitrose revealed its first fully chilled beer, wine, and spirits department at its Finchley Road store in London, a move that aligns with the innovative strides the company continues to make.
Nicola Jones’ appointment as wine trading manager marks a pivotal moment for Waitrose’s expansion in the wine industry.
