Sainsbury’s is revolutionizing its lamb mince packaging with a new vacuum-packed alternative, drastically reducing plastic usage.
- Customers can expect freshness and enhanced shelf life with the removal of oxygen from the packaging.
- The new packaging initiative targets a reduction in plastic waste by more than half, aligning with environmental goals.
- Recyclable packaging and QR codes offer guidance on the use and cooking of lamb mince.
- Sainsbury’s continues its commitment to sustainable practices, being the first UK retailer to adopt this initiative on lamb mince.
Sainsbury’s is taking a significant step forward in packaging innovation by shifting from traditional plastic trays to vacuum-packed alternatives for its entire fresh lamb mince range. This change is not only aimed at maintaining product freshness by eliminating oxygen, which is a primary catalyst for spoilage, but also extends the product’s lifespan both on the shelf and in consumer freezers.
The shift in packaging is projected to save 26 tonnes of plastic annually, reflecting Sainsbury’s dedication to reducing plastic waste. The new vacuum packs use at least 65% less plastic per product compared to the former packaging. This move is part of a broader strategy to offer sustainable solutions and meet the demands of environmentally-conscious consumers.
Customers will find QR codes on the new packaging that offer cooking advice, enhancing user experience while promoting eco-friendliness. Moreover, the vacuum packs are recyclable at in-store collection points, making it easier for consumers to contribute to sustainability efforts.
Richard Crampton, Sainsbury’s director of fresh food, emphasized the importance of such initiatives by stating, “We know customers want us to reduce plastic packaging and that’s why we’re committed to making bold changes which benefit the environment as well as helping customers to reduce plastic waste at home.”
Previously, Sainsbury’s had introduced vacuum-packed beef mince, marking its trailblazing role in reducing plastic use. This current launch reinforces its commitment to environmental sustainability and innovation in product packaging.
Sainsbury’s continues to lead in sustainable practices by reducing plastic use in its lamb mince packaging, catering to eco-conscious consumers.
