Gymshark is expanding its physical retail footprint over the next year, marking an ambitious growth phase.
- Three new permanent stores are set to debut in the United Kingdom and Europe, including a significant entry into mainland Europe.
- A new temporary retail outlet will launch in Bicester Village, broadening Gymshark’s off-price shopping experience.
- Hannah Mercer highlights an omnichannel strategy, emphasizing the brand’s commitment to in-person retail experiences.
- The new stores are strategically placed in high-footfall areas, enhancing Gymshark’s community engagement.
Gymshark is set to significantly expand its retail footprint by opening four new stores over the next twelve months. This move underscores Gymshark’s commitment to enriching its in-person customer experience, reflecting a strategic expansion in both the UK and European markets. The expansion includes three permanent locations and a pop-up retail outlet, echoing the brand’s forward-thinking approach.
The upcoming stores are strategically located in vibrant shopping destinations. Gymshark’s first mainland Europe store will open on The Kalverstraat in Amsterdam by spring 2025. This decision comes as the Netherlands is seen as one of Gymshark’s most robust markets. The Amsterdam outlet, spanning over 10,000 sq ft, aims to replicate the successful experience of its London counterparts.
In the UK, Gymshark continues to reinforce its presence by opening another London store in Westfield White City, scheduled for early 2025. This 9,000 sq ft site follows the successful opening at Westfield Stratford City. Concurrently, the Trafford Centre in Manchester will see Gymshark’s first standalone store in the north, expected next summer. This 7,500 sq ft location will feature sought-after ranges and exclusive offerings.
Additionally, Gymshark will debut its first retail outlet pop-up at Bicester Village, projected to open “as soon as next month.” This initiative will run until January 2025, showcasing the brand’s commitment to engaging with off-price retail environments.
Hannah Mercer, Gymshark’s General Manager of Wholesale and Retail, underscored that these store openings signify a “ramping up” of their omnichannel strategy, aimed at delivering the Gymshark experience to more communities dedicated to fitness and gym culture. According to Mercer, these new locations not only possess high foot traffic and rich shopping histories but are nestled in cities renowned for their strong health and fitness ethos.
Gymshark’s strategic retail expansion signifies a pivotal move in enhancing in-person customer engagement across key markets.
