Lookfantastic launches its first-ever permanent store in Altrincham, Greater Manchester.
- Aimed at enhancing customer education about beauty brands, Lookfantastic’s store features over 90 brands.
- Monthly beauty pop-ups and a dedicated Beauty Bar offer a unique retail experience.
- The store includes the world’s first Color Wow salon and Dermalogica treatments.
- Sustainability is emphasized with an in-store recycling station.
Lookfantastic, a renowned name in online beauty retail, has made a significant move by inaugurating its first permanent store in the vibrant town of Altrincham, Greater Manchester. This new venture aims to expand from its successful events and pop-up shops, offering a permanent space that educates consumers about an array of beauty brands. The store houses an impressive selection of over 90 brands, including exclusive names like Dr Loretta, Espa, Perricone MD, Jo Malone, and Dr. Dennis Gross, thereby providing customers with unrivaled access to high-quality beauty products.
In addition to retail offerings, Lookfantastic prioritizes an immersive retail experience. The newly opened store regularly hosts monthly beauty pop-ups, which feature collaborations, new product launches, and limited-edition items. Central to the store is the Beauty Bar, a dedicated area designed for beauty services, events, and social gatherings, which enables customers to engage with beauty in a multidimensional way.
Moreover, the store elevates the retail experience by offering expert advice from industry specialists and in-store guidance from professional skincare health advisors. A key highlight is the inclusion of the world’s first Color Wow salon, alongside specialized treatments from Dermalogica, thus broadening the spectrum of services available to customers.
Reflecting its commitment to sustainability, the store incorporates a recycling station that aligns with Lookfantastic’s environmental goals, further enhancing its appeal to eco-conscious consumers. Lucy Gorman, THG Beauty’s Chief Executive, articulated enthusiasm about the new concept store, emphasizing its role in bridging the online community and pop-up event success. “We’re excited to bring the Lookfantastic experience to life with our concept store, offering our loyal community incredible exclusives they won’t be able to find anywhere else,” she stated.
The opening of Lookfantastic’s concept store marks a pivotal expansion in its retail strategy, bridging the gap between online and offline experiences.
