Fenwick launches a campaign celebrating individual style and taste.
- The ‘Find your taste, find your world’ campaign features diverse characters.
- Mia Fenwick highlights this year’s focus on style and an immersive experience.
- The campaign includes an in-store installation featuring edible emeralds.
- Consultancy At Large helped develop the innovative campaign concept.
Fenwick, the renowned department store, is rolling out a new advertising campaign that celebrates individual taste and style. The campaign, titled ‘Find your taste, find your world’, is designed to cater to diverse preferences by featuring an array of unique characters. Among those featured is a dog, adding a playful element to the narrative.
According to Mia Fenwick, Chief Marketing Officer and Deputy Executive Chair of Fenwick, last year’s ‘Quiet no more’ campaign aimed to assert Fenwick’s entrenched role in the British fashion and cultural sectors. This year, the focus is on amplifying the brand’s style through a dynamic platform that combines a cheeky photo campaign with a captivating in-store experience.
The in-store experience is a key component of the initiative, marked by vibrant green installations across all eight Fenwick stores. These installations allow customers to physically immerse themselves in the ‘Department of Taste’ by sampling jelly-like sweets shaped and colored like emeralds. This interactive element is available to the public until mid-October, offering a distinctive sensory experience.
Tristan McAllister, founder of the consultancy firm At Large, which collaborated with Fenwick on this project, remarked on the campaign’s inception with an in-store activation. The literal ‘taste experience’ invites patrons to engage with the brand on a sensory level, reinforcing the campaign’s theme of exploration and discovery.
Fenwick’s new campaign successfully intertwines creativity with consumer engagement, providing a unique approach to celebrating personal style.
