Jigsaw partners with Brown Thomas to strengthen its presence in Ireland.
- The fashion retailer now offers products in Limerick and Blanchardstown stores.
- Jigsaw expands its reach through an online partnership with Brown Thomas and Arnotts.
- The collaboration reflects shared values of quality and excellence between Jigsaw and Brown Thomas.
- This development comes amid a strong financial performance by Jigsaw’s parent company.
In a strategic move to bolster its market share in Ireland, Jigsaw has formed a new partnership with the renowned department store chain, Brown Thomas. This collaboration allows Jigsaw to present its offerings within the Brown Thomas stores located in Limerick and Blanchardstown, as well as through the online platforms of both Brown Thomas and Arnotts. Jigsaw’s head of retail, Vikky Baker, emphasized the synergy between the two brands, citing Brown Thomas’s commitment to “excellence” and its alignment with Jigsaw’s own high standards as a key driving force behind the partnership.
Jigsaw’s expansion into these prime locations marks a significant milestone for the brand as it seeks to deepen its engagement with the Irish market. Vikky Baker expressed enthusiasm at becoming integrated within the communities of Limerick and Blanchardstown, describing them as “great locations” for the company’s growth plans. The presence in both physical and online retail spaces is expected to broaden Jigsaw’s customer base across Ireland, aligning with the company’s strategic objectives to increase accessibility and brand visibility.
This partnership is further buoyed by the financial achievements of Jigsaw’s parent company, Mountain Berg, which has recently reported a notable improvement in its annual financial results. The company saw its profits climb by £700,000 to a total of £1.9 million, while sales surged by 19% to reach £56.8 million by the end of January. Such financial success illustrates a positive turnaround for the brand, which has faced challenges in the competitive mid-market fashion sector, particularly before the onset of the global pandemic.
The collaboration between Jigsaw and Brown Thomas symbolizes a forward-thinking approach to retail expansion in the Irish market, underpinned by strong financial performance.
