Co-op Media Network is set to expand its digital presence with the installation of 300 new screens.
- The initiative aims to enhance Co-op’s retail media capabilities through increased screen placements.
- Digital screens will be installed in high-traffic urban areas to maximize advertising reach.
- The rollout reflects Co-op’s strategy to leverage its extensive store network for media impact.
- With this investment, Co-op solidifies its role as a leading media owner in the UK convenience sector.
Co-op Media Network is implementing a significant expansion of its retail media capabilities with the installation of 300 new digital screens at the front of its stores. This initiative is described as an effort to “turbo-charge” their retail media offerings. The placement of these screens in high-footfall urban locations, including Greater London, Greater Manchester, and North Yorkshire, is strategic, with 24 stores expected to go live each week until January of the following year.
The Co-op Food Managing Director, Matt Hood, emphasized the potential for brands investing in Co-op’s retail media to achieve measurable results, noting the consistent return on investment across stores. Hood stated: “We’re the experts in convenience, and given our unparalleled shopper footfall, we want brands that invest with us to realize that retail media spend in Co-op stores can yield significant results.”
The expansion will increase the number of digital screens in Co-op stores to over 9300, including those at kiosks and staffed tills. The digital screens are set to be placed strategically at store entrances or nearby windows to maximize visibility. Hood highlighted the focus on urban locations as a measure to enhance reach and value for advertisers, tapping into Co-op’s widespread presence across postal code areas.
This digital screen rollout aims to capitalize on Co-op’s considerable media ownership, which is bolstered by its extensive store network. Hood’s remarks encapsulate the strategic vision: “The digital screen rollout has been designed to utilize Co-op’s superpower as a media owner… our investment into digital screens solidifies Co-op Media Network’s position as the UK’s largest and leading media owner in the convenience sector.”
This strategic expansion reaffirms Co-op’s position at the forefront of the retail media landscape in the UK.
