Manchester Camerata has achieved a milestone by partnering with Classic FM, marking the first orchestra partnership from the Greater Manchester area.
- This collaboration emphasizes Manchester Camerata’s innovative approach to classical music and its pioneering work in music and dementia.
- Classic FM aims to highlight the orchestra’s award-winning initiatives, enhancing its reach and impact.
- The partnership includes Classic FM’s role as the principal media partner in promoting Manchester Camerata’s Music Champions recruitment campaign.
- Leaders from both organizations express excitement over the mutual vision to make classical music accessible and relevant.
Manchester Camerata, a renowned chamber orchestra, has partnered with Classic FM, making it the first orchestral team from Greater Manchester to earn such recognition on Classic FM’s platform. This collaboration highlights a significant step forward in the orchestra’s mission to broaden its audience and engage with diverse community groups.
The orchestra is recognized for spearheading the UK’s first National Centre of Excellence for Music and Dementia, a venture that has garnered national acclaim. Classic FM will actively promote this award-winning project, thereby amplifying its visibility and potential impact.
Classic FM’s involvement extends to becoming the principal media partner for Manchester Camerata’s Music Champions recruitment campaign. This initiative is designed to engage and train individuals, both from the public and care professions, in the therapeutic application of music, particularly through music therapy.
Philip Noyce, Managing Editor at Classic FM, expressed: “The team at Manchester Camerata echo our vision and enthusiasm to make classical music accessible and relevant to everyone, regardless of age or background, so this is a very exciting new partnership.” His statement underscores the shared mission between the two establishments.
Bob Riley, CEO of Manchester Camerata, also commented, highlighting the orchestra’s intent to continually push the boundaries within the industry. He noted the symbolic nature of Classic FM’s support, stating it as “just magic.” This sentiment reflects the aspirational goals the partnership seeks to achieve.
The union of Manchester Camerata and Classic FM represents a dynamic step towards expanding the reach and relevance of classical music through innovative programs.
