Sephora is set to establish a presence in Liverpool One, expanding its UK footprint with a new store opening in early 2025.
- This latest store will feature a selection of popular makeup brands, augmenting Sephora’s existing offerings.
- Sephora UK’s expansion strategy is highlighted by a total of seven stores across five regions by the end of this year.
- The decision to open in Liverpool is driven by intense local demand and aligns with the city’s energetic and historical appeal.
- The new Liverpool store is expected to offer a unique shopping experience, reflecting both the brand’s and the city’s vibrant spirit.
Sephora is preparing to open a new store in the heart of Liverpool One, a strategic move in its ongoing UK expansion. Set to launch in the spring of 2025, the 6,727 square foot store will stock a range of beauty products, including popular brands such as Rare Beauty, Makeup by Mario, Haus Labs by Lady Gaga, and GXVE by Gwen Stefani. Additionally, it will feature emerging and trending social media brands like Topicals, Kayali, Glossier, and Glow Recipe. This diversification is poised to attract a wide demographic of beauty enthusiasts.
Sarah Boyd, the Managing Director of Sephora UK, announced that by year’s end, the company will have inaugurated seven new locations across five regions. She stated, “By the end of this year, we will have opened seven stores in five regions, and I’m thrilled to share that our regional expansion will continue in 2025, with the first new store opening of the year at Liverpool One.” This reveals Sephora’s vigorous expansion ambitions.
Sephora’s choice of Liverpool as a key location is significant. Boyd remarked on the overwhelming local demand for a Sephora store, indicating, “We have had immense demand from our fans in Liverpool to open a store in their city.” The selection of Liverpool One as the site for their newest store underscores the brand’s commitment to selecting vibrant cities that align with its core values. Boyd further emphasized, “Liverpool has been a key location in our brand expansion plans, and we were prepared to wait for the right opportunity, which this prominent Liverpool One unit provides.”
The opening of this new store is more than a physical presence; it represents Sephora’s dedication to creating a memorable retail experience. Boyd expressed anticipations for this venture, stating, “As we prepare to welcome both new and existing customers, we are looking forward to creating a truly memorable and enchanting shopping experience at Liverpool One, in an exciting store format that reflects the spirit of the city.” This reflects a forward-thinking approach to integrating retail experiences with community identity.
Sephora’s new Liverpool One store marks a pivotal step in its strategic UK expansion, promising a dynamic and engaging customer experience.
