Boohoo Group reveals a new expansive showroom in London’s Soho, spotlighting its five core brands.
- Located at 10 Great Pulteney Street, the showroom spans 6,700 sq ft and is part of Boohoo Group’s central presence in London.
- Designed to host brand showcases, the facility accommodates influencers, press, celebrities, stylists, and brand partners.
- Apart from showcasing, the space facilitates internal meetings and offers free weekly fitness classes for staff.
- Equipped with customizable features, the showroom offers a versatile environment for simultaneous events.
Boohoo Group has inaugurated a new showroom in the bustling district of Soho, London, marking a significant expansion with its 6,700 sq ft facility. This state-of-the-art space is located on the ground floor of Boohoo Group’s main office at 10 Great Pulteney Street. The showroom is designed to serve multiple functions, from product showcases to internal meetings and activities. This facility will house Boohoo’s leading brands: Boohoo, Boohoo Man, PrettyLittleThing, Karen Millen, and Debenhams.
Today marks a notable event as Karen Millen becomes the first brand within the group to present its forthcoming collection in this newly opened venue. The space is crafted to support a range of activities, including brand showcases for influencers, the press, celebrities, stylists, and other brand partners. This dynamic setup also serves Boohoo Group’s internal operational needs, featuring flexible work areas and amenities that promote employee wellness, such as free weekly fitness classes.
To maximize its multifunctional potential, the showroom includes flexible features like dressing rooms, display wardrobes, and a custom content space. With the addition of a garden terrace, it provides a refreshing atmosphere conducive to both business and creative pursuits. Ingeniously designed dividing walls allow the space to be sectioned off, facilitating multiple concurrent events or activities.
This new venture is almost twice as large as Boohoo Group’s previous 3,500 sq ft showroom that ceased operations earlier this year. Such an increase in capacity and sophistication underscores Boohoo’s commitment to enhancing its brand presence and operational efficacy. Not only does this expansion cater to external brand presentations, but it also significantly augments the group’s internal meeting spaces and event-hosting capabilities.
Boohoo Group’s new showroom exemplifies a strategic enhancement of its brand presentation and operational facilities in London.
