In a significant leadership move, maternitywear retailer Seraphine welcomes two seasoned executives to its team.
- Former Joules CEO Jonathon Brown has been appointed interim CEO at Seraphine.
- Mary Homer, ex-CEO of The White Company, joins Seraphine as a non-executive director.
- Brown played a pivotal role during Joules’ acquisition by Next in December 2022.
- Seraphine was delisted from the London Stock Exchange post a take-private deal by Mayfair Equity Partners.
In a strategic reshuffle, maternitywear retailer Seraphine has appointed Jonathon Brown, the former CEO of Joules, as its interim CEO. This transition follows the departure of David Williams from the post in April. Seraphine aims to leverage Brown’s extensive experience, particularly his leadership during Joules’ acquisition by Next in December 2022, to navigate its current market dynamics.
Joining the executive team alongside Brown is Mary Homer, former CEO of The White Company. Homer, who also served as Topshop’s managing director, assumes the role of non-executive director. Her departure from The White Company in April marked the end of a seven-year tenure where she was instrumental in steering the brand towards success. Her role at Seraphine will involve close collaboration with the management team to enhance product and service quality.
Seraphine’s leadership is further supported by Bill Ronald, the chair, who expressed his enthusiasm for the new team members. “We are delighted to be working together and have no doubt that they will bring considerable experience and passion to the brand going forward,” Ronald stated. Their combined expertise is expected to steer Seraphine in a promising direction, aligning with the company’s ethos and customer expectations.
In April 2023, Seraphine underwent a significant structural change when it was delisted from the London Stock Exchange. This move was part of a take-private deal orchestrated by Mayfair Equity Partners, aiming to revitalize the brand and optimize its market potential away from the public trading eye.
Seraphine’s leadership restructuring signifies a pivotal moment poised to strengthen its market position.
