In support of Breast Cancer Awareness Month, Asda has launched its Tickled Pink campaign.
- Over 200 products will donate a portion of sales to breast cancer charities, starting from September.
- Iconic brands like Diet Coke and Heinz are turning their packaging pink to raise awareness.
- Some products will provide essential breast awareness information to encourage regular checks.
- Asda’s campaign has raised £92m over 28 years, supporting Breast Cancer Now and CoppaFeel!.
Asda embarks on its annual Tickled Pink campaign this October, aligning itself with Breast Cancer Awareness Month. The initiative underscores Asda’s commitment to supporting breast cancer charities through the sale of over 200 products, with a share of the proceeds directed to these organizations. This commitment has been sustained from September, offering a range of products with a charitable twist.
The campaign sees the participation of well-known brands such as Diet Coke, Heinz Baked Beans, Marmite, and Walkers Crisps, which will have their packaging adorned in pink. This symbolic change aims to enhance visibility and support for breast cancer awareness, leveraging brand recognition to draw attention to the cause.
Furthering its support, some products within the Tickled Pink range will feature crucial breast awareness information. This initiative is designed to promote health consciousness, encouraging individuals to regularly check their breasts, pecs, and chests for any irregularities, thereby fostering early detection and proactive health management.
In addition to these offerings, Asda customers can participate in an incentive program through Asda Rewards. By purchasing four Tickled Pink items, shoppers receive £1 back, integrating a financial incentive with charitable giving. Concurrently, from September 19 to October 16, Asda Cafés are contributing to the cause by offering two free Warburtons crumpets with a £1 purchase, alongside a substantial £150,000 donation to the campaign.
The longstanding impact of the Tickled Pink initiative is evident, as it has amassed £92 million in donations over its 28-year history. Kris Comerford, Asda’s Chief Merchandising Officer, has highlighted this year’s campaign as potentially the largest yet. By involving a vast array of everyday items, the campaign not only facilitates charitable contributions but also encourages consumer participation through regular household purchases, reinforcing community involvement in the fight against breast cancer.
Asda’s Tickled Pink campaign continues to make significant strides in supporting breast cancer awareness and charity through consumer engagement and strategic partnerships.
