Dune London has unveiled a larger store at Lakeside Shopping Centre.
- The relocation increases the store’s size by almost a third.
- A new retail format featuring a media screen and neutral decor enhances customer experience.
- CEO Nigel Darwin expresses enthusiasm for the brand’s growth at Lakeside.
- Dune London continues to expand its international retail presence.
Dune London has moved its store within the Lakeside Shopping Centre to a more spacious unit measuring 1,597 square feet. This expansion represents a substantial increase from the previous location’s 1,055 square feet, which operated since 1997.
The strategic decision to relocate aims to boost the brand’s presence and visibility in the shopping center. The new store is located on the first floor and incorporates a state-of-the-art retail format. It features a shop window with an integrated media screen that displays the latest product and campaign images, creating a dynamic interaction with passersby.
The interior design adopts a neutral color palette with gold, stone, and warm cream tones. This aesthetic choice is complemented by spacious seating areas, offering a comfortable environment for customers to explore Dune London’s range of men’s and women’s footwear.
Nigel Darwin, CEO of Dune Group, expressed excitement over the newly expanded and enhanced storefront. He stated, “We are excited to open this new larger Dune London store in Lakeside showcasing our very latest store concept, giving our customers the best environment to experience our fantastic range of shoes and bags.”
Lakeside Shopping Centre is known for its vibrant retail atmosphere, making it an ideal location for Dune London to engage both long-term and new customers. The expansion aligns with the brand’s strategy to provide an optimal shopping experience.
Beyond Lakeside, Dune London maintains a robust retail footprint with 52 standalone stores and eight concessions in the UK. Internationally, the brand operates in diverse markets such as the Middle East, India, and Australia, underpinning its global retail strategy through 142 franchise sites across 18 countries.
Dune London’s Lakeside store relocation exemplifies its commitment to enhancing customer engagement and expanding its global retail footprint.
