Future Stores is launching a pioneering retail media concept on Oxford Street next month.
- The 435sqm space will integrate media, retail, and digital marketing, transforming traditional shopping.
- A rotating lineup of renowned brands will occupy the space, engaging Oxford Street’s 1.3 million passersby.
- Cutting-edge LED displays and data capture technology will provide enhanced customer insight.
- The initiative coincides with plans to pedestrianize Oxford Street, enhancing its appeal.
Future Stores is introducing a novel retail media concept on Oxford Street, scheduled to open its doors next month. This initiative promises to offer a transformative shopping experience by merging the realms of media, retail, and digital marketing. The 435 square meter space at 95 Oxford Street will serve as a dynamic platform for brands to captivate audiences and execute impactful marketing campaigns, ultimately driving sales.
A constant rotation of prominent brands from various industries will utilize this space, each showcasing their unique offerings to the approximately 1.3 million individuals who frequent this bustling thoroughfare. This innovative approach allows brands to maintain an ever-evolving and engaging presence, akin to dynamic digital platforms like Instagram.
The facility will be equipped with state-of-the-art LED installations covering both walls and ceilings, enhancing the visual appeal of the store. Additionally, advanced data capture methods will be employed to provide detailed insights into customer behavior, offering a significant advantage to brands that choose to book this space.
According to Ariel Haroush, Founder and Chair, “We looked around the globe to find the ideal location for our very first store. With a rich heritage, Oxford Street and London were always top of the list.” Haroush emphasizes that the goal is to revolutionize the high street by creating a vibrant and engaging shopping environment.
This development aligns with recent announcements from London Mayor Sadiq Khan regarding plans to pedestrianize Oxford Street. The pedestrian-friendly initiative aims to restore Oxford Street’s status as a premier shopping destination, though it has encountered some resistance from local councils and businesses concerned about traffic redirection.
Future Stores is poised to redefine retail on Oxford Street, combining cutting-edge technology with innovative marketing in a pedestrian-friendly setting.
