Tesco is poised to bring back its F&F clothing line online, a move that has been anticipated since its removal in 2018.
- The relaunch is timed for later this year, coinciding with the recent launch of Tesco’s online marketplace.
- Greg Bertrand, head of Tesco’s rapid delivery service, is at the helm of this strategic shift.
- F&F clothing was previously available only through Next’s platform following the closure of Tesco Direct.
- The reintroduction aligns with F&F’s recent expansion into homeware, complementing its clothing range.
After a gap since 2018, Tesco is preparing to reintroduce its F&F clothing range online, providing customers with direct access through its website. This move signifies a strategic expansion within Tesco’s digital marketplace, which was launched earlier in the year. The marketplace offers a broad selection of third-party products, giving consumers access to categories that surpass those traditionally available in-store or online.
Greg Bertrand, a key figure within Tesco, is leading this ambitious project. His leadership in shaping Tesco’s rapid delivery service, Whoosh, is seen as integral to the seamless relaunch of the F&F online presence. This relaunch offers a renewed and convenient shopping experience for customers interested in F&F’s trendy fashion lineup.
Historically, Tesco’s journey with F&F online sales has seen shifts, initially starting in 2009 with a dedicated website. However, the platform was integrated into Tesco Direct in 2016. Two years later, as part of a strategic decision to halt unprofitable ventures, Tesco shut down Tesco Direct, thus discontinuing the direct sale of F&F clothing through its channels. Following this, F&F products found a temporary home on Next’s online platform, showcasing its resilience and ongoing popularity among consumers.
This news comes as F&F has concurrently launched its inaugural homeware brand. The range includes over 1,000 items, from home décor to furnishing essentials. This comprehensive collection, starting from modest price points, complements the fashion offerings under the F&F brand, indicating a broader lifestyle strategy. Such expansions highlight Tesco’s commitment to providing an all-encompassing shopping experience, both in-store and online.
The anticipated revival of F&F’s online clothing sales illustrates Tesco’s strategic initiative to expand its digital retail capabilities.
