Iceland has strengthened its rapid delivery capabilities through a collaboration with Deliveroo, broadening the reach of its services in the UK.
- Starting September 25, 2024, Iceland will begin the rollout of its quick delivery service across 53 stores, with plans to expand to over 800 stores by the end of October.
- This service promises same-day delivery within just 25 minutes for more than 3,000 products, including a variety of groceries.
- Customers will have access to Iceland’s own-brand items and well-known products like TGI Fridays and Greggs through the Deliveroo app.
- The partnership aims to deliver convenience by allowing customers to enjoy Iceland’s products from home, supporting the increased demand for quick delivery options.
Iceland has fortified its rapid delivery capabilities by partnering with Deliveroo, aiming to expand this service to 53 of its stores initially, with an ambitious target of over 800 stores by late October. This strategic move allows it to cater to the growing consumer demand for swift grocery deliveries across the UK.
The collaboration provides access to more than 3,000 products, ranging from essentials to fresh and frozen groceries, which can be ordered through the Deliveroo app and delivered the same day within a 25-minute window. This encompasses Iceland’s proprietary brand lines as well as popular branded items, including exclusive offerings from TGI Fridays, Greggs, and My Protein.
A key aspect of this initiative is the remarkable convenience it brings to consumers. Shoppers can easily access both Iceland’s signature and branded products without leaving their homes, significantly enhancing shopper experience.
The partnership’s spokesperson emphasized the growth momentum for Iceland and its subsidiary, The Food Warehouse, highlighting their commitment to bringing innovative and value-driven products to more customers through this agreement with Deliveroo.
Meanwhile, Suzy McClintock from Deliveroo expressed enthusiasm over the partnership, noting, “We’re delighted to announce our partnership with Iceland, bringing thousands of fantastic products to customers across the UK in as little as 25 minutes.” This sentiment underscores the shared vision of delivering efficiency and value to households increasingly seeking convenient grocery solutions.
This collaboration between Iceland and Deliveroo marks a significant step forward in meeting consumer demand for efficient grocery delivery services.
