Karen Millen will launch in 50 stores across India through a partnership with Lyskraft.
- The collaboration is part of Karen Millen’s global expansion strategy.
- Lyskraft, a multi-brand fashion platform, was established in 2023.
- Mark Barraclough sees this as a chance to test new markets for Karen Millen.
- Lyskraft aims to redefine premium fashion in India with this partnership.
Karen Millen, a premium womenswear brand, is set to expand its presence in India by launching wholesale in 50 stores across the country. This venture is made possible through a strategic partnership with Lyskraft, a fashion platform that was established in 2023. Over the coming years, Lyskraft will facilitate the opening of these stores, marking a significant step in Karen Millen’s global expansion strategy.
Lyskraft’s 2023 inception as a multi-brand platform positions it as a significant player in the fashion market. With $26 million in seed funding raised in April, the platform is poised to drive Karen Millen’s penetration into the Indian market. This partnership reflects Karen Millen’s commitment to exploring wholesale opportunities beyond its existing territories, as emphasized by Mark Barraclough, the Chief Operating Officer at Karen Millen.
According to Barraclough, the success experienced with their Middle Eastern partner, Voga Closet, has fueled their ambition to collaborate with Lyskraft in India. This opportunity not only allows Karen Millen to establish a physical presence in India but also to explore and understand the dynamics of a fresh market. He notes that this collaboration represents another milestone in Karen Millen’s global expansion.
From Lyskraft’s perspective, this partnership is also strategic. Mohit Gupta, CEO at Lyskraft, stated that the collaboration marks a significant step for the company as it seeks to introduce exciting global fashion brands to discerning customers in India. Gupta aims for this partnership to redefine premium fashion within the country. The collaboration is anticipated to bridge global fashion trends with the preferences of the Indian market.
The partnership between Karen Millen and Lyskraft is poised to redefine premium fashion in India as part of a strategic global expansion.
