Marks & Spencer welcomes TV personality Claudia Winkleman as the new face of Jaeger’s Autumn/Winter 2024 collection, marking a significant move in fashion branding.
- Claudia Winkleman appears in M&S’s released images, showcasing the new Jaeger AW24 attire, reinforcing her role as a brand ambassador.
- Following last year’s collaboration with Sienna Miller, M&S continues to leverage celebrity influence by naming Winkleman for this season.
- Jaeger, acquired by M&S in 2021, is featured prominently in 46 stores and online, expanding its fashion footprint under M&S’s umbrella.
- The announcement reflects M&S’s strategic branding efforts and continued focus on enhancing its fashion collections.
Marks & Spencer has strategically announced the addition of Claudia Winkleman, a well-known television presenter, as the new brand ambassador for Jaeger’s Autumn/Winter 2024 collection. In the first promotional materials, Winkleman is prominently displayed wearing pieces from the collection, including a mohair striped v-neck jumper, black cropped wool-blend trousers, and a navy longline coat. This selection of apparel underscores M&S’s commitment to offering stylish yet accessible fashion choices through its Jaeger line.
The decision to appoint Winkleman follows M&S’s previous successful collaboration with actress Sienna Miller for the Autumn/Winter 2023 collection. Miller’s partnership extended into a womenswear collection for summer 2024, demonstrating M&S’s effective use of celebrity endorsements to enhance brand visibility and consumer appeal. By continuing this trend with Winkleman, M&S aims to maintain its momentum in the competitive fashion market.
Having acquired Jaeger in January 2021, M&S has integrated this brand into its retail strategy, making Jaeger products accessible in 46 of its stores and through its ecommerce platform. This expansion offers consumers greater access to Jaeger’s collections, reinforcing M&S’s position as a key player in the fashion retail industry. This acquisition is part of a broader effort by M&S to diversify its offerings and appeal to a wider audience.
The unveiling of Claudia Winkleman as a brand ambassador signifies M&S’s ongoing efforts to refresh its brand image and connect with contemporary fashion consumers. Her established media presence and recognition among diverse demographics make her an ideal representative for the Jaeger line, aimed at merging modern styles with traditional quality under the M&S brand.
This strategic branding move by M&S not only strengthens its current collection outreach but also reinforces the retailer’s dedication to evolving within the fashion industry. The collaboration highlights the retailer’s ability to adapt to changing market trends by selecting ambassadors who resonate with their target audience.
M&S continues to innovate in fashion marketing by aligning with key influencers like Claudia Winkleman to enhance brand impact.
