A range of sweet treats are hitting the shelves as major brands launch new products.
- KitKat is bringing back its popular Cookies and Cream bar with eco-friendly packaging.
- Little Moons introduces frozen cheesecakes in three flavors, available at major retailers.
- Müller expands its pudding range with protein-rich options in chocolate flavors.
- Fruit-tella and Walker’s Shortbread add new variants appealing to different tastes.
KitKat has announced the return of its much-loved Cookies and Cream bar, a product that combines the classic taste of a two-toned bar with a milk chocolate and white coating imbued with smooth cookies and cream flavors. The bars will be available in packs of nine, crafted from 75% recycled plastic, showcasing the brand’s commitment to sustainability. According to KitKat brand manager Angelica De Los Rios Granja, this flavor aims to rekindle the affection of families who have adored it for years.
Little Moons is expanding its line of frozen delights with the launch of bite-sized frozen cheesecakes. With flavors like Caramelised Biscuit and White Chocolate, Strawberry and Mascarpone Cheesecake, and Belgian Chocolate and Salted Caramel, each under 100 calories, these treats are positioned to become a favorite. Available initially at Co-op starting September 16, they will soon be accessible in all major retailers nationwide for £3.75 per pack of four.
Müller Yogurt & Desserts have introduced two new Protein Pudding variants to their Müller Light range: Chocolate Brownie and Chocolate Orange Protein Flavour. These puddings provide 14g of protein per pot and include added Vitamin B6, covering 50% of the recommended daily intake. Designed to be HFSS compliant, they seek to capture the health-conscious consumer segment. At an RRP of £1.40 per 140g pot, they have already been well-received by consumers.
Fruit-tella’s latest addition is the ‘Out At Night’ jelly sweets, featuring shapes like bats, owls, and spiders. These HFSS compliant jellies boast flavors like orange, blackberry, and apple. Available in a multi-pack format, they cater to consumer preferences for convenient snacking options, supplementing the summer launch of their standard sharing bag.
Walker’s Shortbread has unveiled its ‘Wee Shorties’—a new multipack snack range that offers their traditional shortbread in bite-size formats. These are already available at Sainsbury’s and Ocado, targeting the bustling on-the-go market. Walker’s managing director Nicky Walker emphasizes the versatility and enduring quality of their shortbread, now made more accessible for today’s busy consumers.
These diverse offerings from well-loved brands highlight the evolving landscape of the confectionery aisle, promising both innovation and familiarity.
