Aviva Studios in Manchester, a cultural masterpiece, marks its one-year anniversary, drawing significant attention locally and globally.
- The studio attracted over 700,000 visitors within its inaugural year.
- It was acclaimed by TIME magazine as one of the world’s 100 best places to visit.
- The venue has become a vital cultural and economic asset for Manchester and beyond.
- Aviva Studios has fostered talent and innovation through significant community engagement.
Aviva Studios in Manchester stands as a beacon of cultural advancement, celebrating its first anniversary with remarkable achievements. The venue has attracted more than 700,000 visitors in just one year, making it a significant draw in the region. Named by TIME magazine as one of the 100 best places to visit globally, it has set a new standard for cultural venues worldwide, according to Councillor Bev Craig, the leader of Manchester City Council.
The transformative impact of Aviva Studios is evident not only in cultural terms but also economically. Councillor Craig emphasizes its role in offering jobs, training, and diverse opportunities, cementing its status as a game-changing asset. As part of its opening productions, Danny Boyle’s ‘Matrix-inspired Free Your Mind’ attracted considerable attention, while upcoming events promise to keep momentum with innovative offerings like Radiohead’s reinterpretation of Hamlet.
With nearly two-thirds of its audience hailing from Greater Manchester and 81% from outside the region visiting specifically for the Studio, Aviva Studios has played a crucial role in putting Manchester on the map. John McGrath, Artistic Director & Chief Executive of Factory International, expresses pride in their accomplishments, particularly in building a pipeline of diverse talent. The venue’s Factory Academy has graduated 1,000 local residents, with 100 alumni obtaining roles at Factory International.
The first year saw over 13,000 Greater Manchester residents participating in public engagement events, and more than 25,000 children and young people involved in activities. Aviva Studios has also provided developmental platforms for over 100 regional artists, including significant networking opportunities.
Commercial collaborations further highlight Aviva Studios’ success. Partnerships with major brands like MUBI and adidas, alongside Aviva, demonstrate one of the UK’s most prominent corporate sector investments into the arts. The launch of Factory+, an online digital content platform, marks another milestone in their innovative journey.
Arts Council England’s Darren Henley commended the creativity and ambition characterizing Aviva Studios’ first year. Supported by substantial investments from Manchester City Council, the UK government, and the National Lottery, the development of Factory International continues to foster a dynamic cultural environment that anticipates the coming Manchester International Festival.
Aviva Studios has undeniably reshaped Manchester’s cultural landscape in its first year, promising continued innovation and success.
