Soft drinks manufacturer Suntory Beverage & Food UK has announced Elise Seibold as its new chief operating officer.
- Seibold, who has been with the company since 2004, has held numerous international roles and is well-versed in brand marketing.
- Her recent efforts include the strategic initiatives for Lucozade and Ribena campaigns, manifesting a robust market impact.
- As the new COO, Seibold will join the executive committee of Suntory Beverage & Food Europe.
- In her new role, Seibold is set to represent Suntory at the British Soft Drinks Association and the Food and Drink Federation.
Soft drinks manufacturer Suntory Beverage & Food UK division has announced the promotion of Elise Seibold to Chief Operating Officer. With an impressive career trajectory that began in 2004 as Schweppes assistant brand manager, Seibold’s experience spans numerous international roles in brand marketing, commercial, and innovation sectors. Pursuing a relentless commitment to operational excellence, she joins the executive committee of Suntory Beverage & Food Europe effective November 1.
Seibold’s career at Suntory has been marked by her adept leadership in developing strategic initiatives such as the Lucozade masterbrand. This, along with enhancing the football brand presence and the relaunching of the Ribena ‘Berries’ campaign, underscores her capability to drive substantial market influence. Such achievements are indicative of her skill in navigating complex brand scenarios while maintaining focus on consumer engagement and market expansion.
In Seibold’s own words, “My incoming priorities are continuing to drive innovation in all that we do while striving for operational excellence and pursuing a relentless commitment to serving our customers, consumers, and the community while living our value of Growing for Good.” Her forward-thinking approach is evident as she transitions to become a significant representative for Suntory’s involvement with industry bodies like the British Soft Drinks Association and the Food and Drink Federation.
Suntory’s 2023 annual turnover reported at £543 million reflects the enduring strength of its iconic brands such as Lucozade Energy, Lucozade Sport, Ribena, and Orangina. The appointment of Seibold as COO is a strategic decision that aligns with the company’s broader objective of reinforcing its market position and continuing its growth trajectory.
Seibold’s appointment marks a progressive step for Suntory as it seeks to solidify its market presence and operational excellence.
