Jennifer Maclennan has been appointed as Fifth Ring’s first Group Managing Director, marking a strategic move for the company.
- Maclennan has been with Fifth Ring for over eight years, previously serving as Regional Director for Europe.
- Her new role will involve maintaining client relationships and spearheading operational challenges.
- The Aberdeen-based agency is focusing on significant growth and expansion into new markets.
- Founder Ian Ord will concentrate on revenue growth and international expansion.
B2B marketing agency Fifth Ring has made a significant announcement by appointing Jennifer Maclennan as its first Group Managing Director. This promotion comes as the company aims to strengthen its operational capabilities amidst a period of ‘significant growth.’
Maclennan, who has dedicated over eight years to the agency, previously held the position of Regional Director for Europe for the past four years. Her profound experience and commitment to the organization have positioned her as a vital asset in steering the company towards its ambitious growth targets.
In her new capacity, Maclennan intends to focus on nurturing and enhancing strong client relationships while embracing the operational challenges that come with expanding the agency’s footprint in global B2B marketing. She expressed her enthusiasm for the role, stating, ‘I am truly honoured to take on this exciting new role… contributing to a company I have so much passion for has been a highly rewarding experience.’
Globally, Fifth Ring is headquartered in Aberdeen, with additional offices in strategic locations such as Singapore and Houston. Maclennan will assume full responsibility for all operational activities, supporting the agency’s sustained growth and exploring new market opportunities.
Parallel to Maclennan’s appointment, the agency has witnessed previous internal promotions, with Sarah Gray becoming Head of Client Services and Dr Chloe Hodge stepping into the role of Head of Brand. These strategic promotions are aligned with the agency’s vision of expanding its senior leadership team to manage the complexities of its growing business.
Founder Ian Ord and Group Director of Strategy Steve Milne will continue to bolster the agency’s global presence. Ord, in particular, will direct his efforts towards increasing revenue, pursuing international expansion, and overseeing acquisitions. Meanwhile, Steve Milne will manage client brand projects and strategic initiatives on a global scale.
Ord remarked on the agency’s trajectory, noting, ‘We’ve enjoyed spectacular growth over the past few years… we recognized the need to expand our senior team.’ This strategic move is expected to widen the organization’s leadership scope and ensure continued success as it navigates the challenges of international expansion and client diversification.
The appointment of Jennifer Maclennan as Group Managing Director underscores Fifth Ring’s commitment to growth and leadership excellence in the global marketing arena.
