Supersonic Agency has announced the strategic appointment of two key senior hires to enhance its leadership team.
- Perry Smith has joined as Design Director, bringing extensive expertise from IMA-HOME and Propaganda.
- Alicia Chadwick is appointed as Senior Producer, with a background at IMA-HOME and Brawl.
- Co-founder Ben Bateson emphasizes the significance of these hires in aligning with the agency’s vision.
- Supersonic continues its growth trajectory, staying committed to innovation and excellence.
Supersonic Agency has strategically expanded its leadership team with the appointment of two experienced professionals. This move aims to bolster its position in the competitive market of creative industry services. Perry Smith, formerly associated with IMA-HOME and Propaganda, steps in as the new Design Director. His experience and vision are expected to usher in a new era of creative excellence at Supersonic.
Joining him is Alicia Chadwick, taking on the role of Senior Producer. With a solid resume including stints at IMA-HOME and Brawl, Chadwick is recognized for her capacity to lead and transform creative processes. Her expertise is anticipated to significantly contribute to the operational and creative outcomes of the agency.
Ben Bateson, co-founder of Supersonic, has articulated the deliberate size and careful selection of the team. He states, “We need to make sure we have the best people in every position to do the best work.” His confidence in the new hires lies in their shared history of collaboration, which ensures seamless integration into Supersonic’s existing workflows and culture.
Founded just last year by industry veterans, Don McGrath, Ben Bateson, Cat Cronin, and Brad Hill, Supersonic has been steadfast in cultivating a smaller, more agile team. This approach aligns with their mission of being “smaller, faster, stronger,” enabling them to deliver innovative solutions efficiently.
The agency has quickly become a trusted partner for notable clients such as Stagecoach, William Hill, Dusk, De Vere, and Travelopia, marking its influence across different sectors. This expansion of their leadership underscores their commitment to maintaining high standards of creativity and service.
Supersonic’s new appointments mark a pivotal step in its journey towards industry recognition and sustained excellence.
