Fitzroy of London has undergone a comprehensive rebranding to align with its vision as a leader in the luxury washroom sector.
- The rebranding effort was spearheaded by Studio Up North, a Lancashire-based design studio.
- Fitzroy of London’s new identity emphasizes empowerment, self-expression, and joy.
- The redesign positions the company distinctly within the inclusive bathroom design market.
- Victoria Cornfield, Marketing Manager of Fitzroy of London, praised the rebranding as a reflection of the brand’s spirit.
Fitzroy of London has taken a significant step forward with a complete rebranding facilitated by Studio Up North (SUN), a design studio based in Lancashire. This transformation is part of Fitzroy’s strategic vision to establish itself as a prevailing force in the UK’s luxury washroom products market. The brand, known for its inclusive bathrooms, holds a strong presence in key international locations including Mayfair, Rome, Paris, Hong Kong, and Dubai.
The collaboration with SUN focuses on encapsulating Fitzroy’s core values of empowerment, self-expression, and joy in its new brand identity. Studio Up North has been tasked with capturing the essence of Fitzroy, resulting in a thoroughly modernized image that aligns with the company’s aspirations.
Victoria Cornfield, the Marketing Manager at Fitzroy of London, expressed her satisfaction with the project, stating, “We are delighted with the exceptional work delivered by SUN design agency.” She emphasized that the agency’s deep understanding of both the target audience and the brand itself was pivotal in creating an identity that truly resonates with Fitzroy’s ethos.
The rebranding also includes a new product guide designed by the Rossendale agency. This guide is intended to reinforce Fitzroy’s leadership in luxury accessible design, offering a compelling resource for clients and partners.
The rebrand effectively encapsulates Fitzroy of London’s unique identity and vision within the luxury bath sector.
