Crosta & Mollica expands chilled pizza range at Tesco nationwide after successful initial launch.
- Four new pizzas added: Stromboli, Fiorentina, Regina, and Margherita.
- Available in up to 650 Tesco stores and online this week.
- Initial range launched in May included Formaggi and Pinsa Roman varieties.
- Crosta & Mollica reports over 50% increase in value and volume sales year on year.
Crosta & Mollica is set to expand its chilled pizza range across Tesco stores nationwide following a successful launch earlier this year. This development brings four popular sourdough pizzas to the shelves: Stromboli with spicy salami, Fiorentina featuring mushroom, spinach, and creamy garlic, Regina with prosciutto, mushrooms, and mozzarella, and a classic Margherita. Offering a diverse selection, these products are designed to cater to varied consumer preferences.
These new offerings will be available in up to 650 Tesco stores nationwide and can also be purchased online this week. This expansion complements the existing range, which debuted in Tesco stores in May. The original launch included the Formaggi pizza, and two Pinsa Roman options, featuring tomato and mozzarella, as well as salami and mozzarella, alongside a ready-to-top pizza base, expanding consumer choice further.
Elena Connell, UK sales director for Crosta & Mollica, expressed enthusiasm about the collaboration with Tesco. “We’re absolutely thrilled to be working with Tesco on the expansion of our chilled pizza range, following a robust sales period for the initial four-strong range,” she stated. Connell highlighted that the extension of the pizza portfolio and increased distribution reflect significant demand and substantial growth, with value and volume sales climbing over 50% year on year.
Connell emphasized that this move represents a significant step in increasing customer trials and building a loyal customer base that values quality and authenticity. She noted, “We’re excited to work with Tesco to continue bringing authentic, restaurant-quality Italian food experiences to more discerning shoppers across the nation, and this is just one of many exciting developments that we have in store for our pizza range.”
This expansion by Crosta & Mollica through Tesco demonstrates a commitment to meeting growing consumer demand for authentic Italian cuisine.
