Goodhood, a cult-favorite independent retailer, has relocated to a larger space on Hanbury Street, offering a fresh approach with new features and a continued dedication to quality.
- The new location between Spitalfields Market and Brick Lane allows for a spacious environment to accommodate rotational stock and modular store features.
- Goodhood’s unique blend of global brands and local artisans continues with a focus on seasonless retail and a circular initiative for ‘Life After Death’.
- The store enhances community engagement through pop-ups and brand collaborations, aiming to create a dynamic retail experience.
- Founders Jo Sindle and Kyle Stewart introduce strategic initiatives, including a brand incubator, marking a progressive step for Goodhood.
Goodhood’s move to a new location on Hanbury Street signifies a significant expansion for the beloved independent retailer. Positioned strategically between Spitalfields Market and Brick Lane, the new store not only offers an impressive array of goods but also features innovative rotational stock capabilities. This approach allows the store to remain agile and responsive to customer demands, ensuring that the offerings are both timely and desirable.
The store’s design facilitates an always-on program that includes pop-ups, brand takeovers, and community gatherings. This aligns with founder Jo Sindle and Kyle Stewart’s vision for a transformative retail space that mirrors their affinity for Japan’s retail culture. This new space is not just a store; it’s a hub for activity and engagement, adhering to Goodhood’s ethos of nurturing community and style.
The commitment to quality and timeless fashion continues at Goodhood, with brands such as Aries, Nike, Our Legacy, and Stüssy forming the core stock. The introduction of the ‘Life After Death’ initiative further emphasizes sustainability, offering a circular approach to managing and revitalizing deadstock. By integrating vintage offerings from Unified Goods and curated media from Artwords, the store pushes boundaries to blend retail with cultural enrichment.
Music and atmosphere play a pivotal role, with the soundscapes curated by Stranger Than Paradise, a well-regarded Hackney record store. Additionally, Goodhood’s own line, developed in collaboration with Ed Davis, receives heightened focus, promising an influx of fresh styles that reflect the brand’s signature aesthetic.
The establishment of ‘Goo’, a brand incubator, marks a forward-thinking step for Goodhood. This initiative offers a comprehensive range of services including strategy, creative direction, and product design, enabling brands to leverage Goodhood’s established market presence. As articulated by co-founder Stewart, the new store reflects a ‘vibe shift’, positioning it as a space dedicated to evolving the future of retail.
With its new location and innovative strategies, Goodhood remains a leading figure in independent retail, blending tradition with modern retail concepts.
