Ocado has launched a pioneering retail media service, marking a significant evolution in its approach to advertising and customer engagement.
- This service, called Ocado Ads, aims to deliver measurable growth for brands and offer tailored advertising experiences.
- In collaboration with Zitcha, the platform provides comprehensive campaign management and advertising across multiple channels.
- The initiative includes advanced tools like Ocado’s Beet platform for insights and analytics, enhancing advertiser capabilities.
- Ocado’s NPD Lab and flexible operating model set it apart, positioning it as a leader in the UK’s retail media landscape.
Ocado has officially introduced a transformative retail media service, described as a ‘new chapter’ in its journey. The service is designed to empower brands with measurable growth opportunities and deliver relevant advertising content, ensuring a personalized customer experience.
Ocado Ads capitalizes on its partnership with retail media platform Zitcha to provide sophisticated campaign planning and management tools. Advertisers can explore a multitude of advertising options including onsite, offsite, social media, and connected TV, ensuring a broad reach and precise targeting.
A standout feature is the integration of Ocado’s Beet platform, which furnishes advertisers with critical insights and analytics to optimize their strategies. Ocado’s NPD Lab complements this by offering what they claim to be ‘the fastest NPD in the UK,’ alongside A/B testing functionality to enhance creative performance.
In a fiercely competitive market, Ocado distinguishes itself as the fastest-growing supermarket in the UK for six consecutive months, according to Kantar data. The company is ambitiously positioning itself as ‘the home of test and learn for grocery advertising,’ leveraging cutting-edge tools and a flexible operating framework.
The retail media landscape is witnessing dramatic growth, with ad spend in the UK expected to surpass £4 billion this year and potentially doubling by 2027, as forecasted by Insider Intelligence. This shift sees major supermarkets, including the ‘big four,’ developing specialized retail media agencies to enhance their advertising services. Ocado’s unique approach offers a customizable operating model, allowing advertisers the flexibility of self-service or fully managed campaign options.
Ocado is strategically redefining retail media, offering an unparalleled blend of innovation and advertiser engagement tools.
