In a significant move, Asda is celebrating the first anniversary of its Rewards app by distributing £15 million to its customers throughout September.
- The initiative includes a ‘Spin the Wheel’ game accessible through the app, offering guaranteed Cashpot bonuses.
- Customers need to spend £5 or more and spin the wheel to win varying amounts of bonuses.
- Over seven million users have engaged with the app, cumulatively earning £200 million in rewards.
- Additional physical wheel games are planned in select stores, enhancing customer engagement.
Asda, in a noteworthy bid to commemorate the first year of its Rewards app, has committed to disbursing £15 million to its customers this September. This initiative not only marks a milestone for the app but also reinforces Asda’s commitment to rewarding customer loyalty. The ‘Spin the Wheel’ game is central to this celebration, providing app users with the opportunity to win a guaranteed Cashpot bonus each day they participate.
To benefit from the £15 million giveaway, customers are required to spend a minimum of £5 either in-store or online. They must then use their Rewards app to scan their purchase and engage with the ‘Spin the Wheel’ feature. Based on the result of their spin, Cashpot bonuses of 50p, £1, £5, or, in some instances, £100 could be added to their accounts.
This substantial giveaway is unprecedented since the launch of the Asda Rewards app 12 months ago. Since its inception, the app has attracted over seven million users who have collectively earned more than £200 million in their Cashpots. These funds are then used to help customers reduce their grocery expenses, thus enhancing their shopping experience.
To further celebrate this anniversary, Asda is organizing a tangible version of the ‘Spin the Wheel’ game across fifteen selected locations, including Watford, Derby, and Pudsey. This move is likely to draw significant attention and participation, fostering a sense of community and excitement among customers.
Moreover, new users of the Asda Rewards app can avail themselves of the First Scan Bonus, which offers an additional £5 Cashpot credit for those signing up before the end of September. This promotion aims to encourage more customers to join the program, thereby expanding Asda’s loyal customer base.
Mark Baxter, Asda’s Senior Director for Loyalty, remarked, “We launched Asda Rewards last year to reward customers for simply shopping at Asda. Since then, over 7 million customers have been earning pounds by buying star products and completing missions. We are always looking at new ways to give back to our customers via Asda Rewards, so we’re excited to be celebrating its first birthday by rewarding our customers with a guaranteed Cashpot bonus throughout September.”
Asda’s celebration of the Rewards app anniversary with substantial customer giveaways underscores its ongoing commitment to customer loyalty and engagement.
