Marks & Spencer has announced a price freeze on its school uniforms for the fourth consecutive year, providing relief to families as they prepare for the back-to-school season.
- Since 2021, the prices of key school uniform items have remained unchanged, highlighting the retailer’s commitment to affordability.
- An early-bird discount of 20% will be available from July 2, creating an opportunity for customers to save.
- M&S has introduced school uniform advisers across 120 stores, demonstrating an investment in customer service during the busy season.
- A recent survey indicated that cost of living remains a top concern for families, prompting M&S to focus on value and service.
Marks & Spencer continues its streak of freezing school uniform prices for the fourth year in a row, a decision that is poised to benefit many families amid ongoing financial pressures. By maintaining prices on essential items such as unisex polo shirts and boys’ trousers, M&S underscores its commitment to providing affordable solutions for back-to-school shopping.
In addition to keeping prices stable, M&S is offering a 20% discount on school uniforms starting July 2. This limited-time offer provides families with an additional opportunity to manage their school expenses effectively. This move comes as part of a broader strategy to attract customers and drive sales during the crucial back-to-school period.
Further enhancing the shopping experience, M&S has invested £1 million in introducing dedicated school uniform advisers in more than 120 stores. These advisers are equipped to assist customers with their school uniform purchases, ensuring a smoother and more personalized shopping journey. This investment reflects M&S’s focus on service quality and customer satisfaction, particularly during high-demand periods.
The most recent Family Matters Index from M&S revealed that a significant majority of families continue to be concerned about the rising cost of living. Nearly half of those surveyed value affordable pricing as their top priority when shopping. This insight has guided M&S’s decision to maintain steady pricing and enhance services, aligning retail strategies with consumer expectations.
Alexandra Dimitriu, kidswear director at M&S, emphasized the importance of maintaining “trusted value, hand-me-down quality and exceptional service” during the back-to-school season. Her statement is indicative of M&S’s approach to merging affordability with quality, ensuring that its offerings remain competitive and attractive to the UK market.
M&S’s strategic focus on pricing and service enhancements highlights its dedication to facilitating an accessible back-to-school shopping experience.
