End Clothing announces leadership transitions ahead, with Lea Cranfield stepping down as chief buying and merchandising officer.
- Terry Betts from The Elder Statesman to join End Clothing as interim replacement on July 1, overseeing the buying and merchandising department.
- Company promotes Dean Walker and Sevcan Halit within its ranks to further strengthen the team.
- Retailer plans to boost its buying and merchandising team, hiring Louise Schwartz as a senior buyer.
- CEO Parker Gundersen lauds departing Lea Cranfield for her impactful contributions to the firm.
In a strategic move, luxury retailer End Clothing has revealed significant changes at the leadership level. Lea Cranfield, who joined the company in May 2023, is set to leave her role as chief buying and merchandising officer this August.
Taking over on an interim basis will be Terry Betts, a seasoned professional known for his extensive experience. Previously director of special projects at luxury knitwear brand The Elder Statesman, Betts is slated to join End Clothing on July 1. Betts will be responsible for managing the buying and merchandising department until a permanent replacement is secured. His background includes pivotal roles at fashion marketplace Thread, Selfridges, and Yoox Net-a-Porter, marking him as a competent leader poised to contribute significantly to End Clothing’s operational excellence.
In-house, End Clothing is reinforcing its team by promoting Dean Walker to director of sports and energy as of May, and elevating Sevcan Halit to the position of buying manager, responsible for womenswear, lifestyle, and accessories. These internal advancements aim to bolster the company’s strategic goals and operational capabilities.
Further amplifying its team, End Clothing has appointed Louise Schwartz from Mr Porter as senior buyer. This hiring strategy reflects End Clothing’s commitment to enhancing its overall team strength, ensuring it is well-equipped to navigate the evolving retail landscape.
CEO Parker Gundersen praised Lea Cranfield for her invaluable contributions over the past year. Cranfield expressed her gratitude towards the team, highlighting End Clothing’s dedication to discovering emerging brands and curating suitable assortments for its clientele. She acknowledged the difficulty of her decision to leave and conveyed appreciation for the support from the leadership.
End Clothing is strategically adapting its leadership to fortify its future growth trajectory.
