Asda has unveiled a strategic initiative aimed at helping parents save on back-to-school essentials through its Rewards app.
- Customers can earn 10% back on school uniforms, enhancing affordability during the back-to-school season.
- An additional £2 cashpot is offered for purchases over £10 on specific school items, supporting budget-conscious shopping.
- First-time users of Asda Rewards are eligible for a £5 cashpot, encouraging new enrollments before the end of September.
- Asda’s move is part of a broader investment aimed at alleviating financial pressures amidst the cost-of-living crisis.
Asda has introduced a new ‘Back to School’ bonus through its Rewards app, aiming to ease the financial burden on families preparing for the new academic year. Shoppers can enjoy a 10% rebate on school uniforms up to September 10th, providing a cost-effective solution for essential school attire. Furthermore, a £2 cashpot incentive is available for customers spending £10 on items such as stationary, lunch boxes, and drink bottles, valid until September 3rd.
In an effort to attract new users, Asda is offering a £5 cashpot to first-time downloaders and users of its Rewards app, with the offer lasting until September 30th. This initiative not only encourages digital engagement with Asda’s platform but also provides tangible savings for new customers.
Online shoppers are also benefiting from Asda’s strategic pricing, with a 10% discount available on all schoolwear via its George platform until September 11th. This online discount underscores Asda’s commitment to making school preparations as affordable as possible for its customers.
A recent Asda survey indicates that 25% of its customer base plans to reduce spending on school uniforms this year, highlighting the necessity of such cost-saving measures. Scott MacRae, Asda’s senior buying manager for schoolwear, acknowledges the financial stress faced by families and emphasizes the company’s dedication to assisting customers in extending their budgets through targeted offers both in-store and online.
This ‘Back to School’ promotion is part of Asda’s broader financial strategy, which recently included a £23 million investment to lower prices on 425 branded and own-label products. With price reductions averaging 11%, items such as baby necessities, bread, cheese, cereals, and meats have become more accessible, helping families manage expenses better during challenging economic times.
Asda’s comprehensive savings program reflects its ongoing commitment to supporting customers through economically challenging times.
