Iceland Foods is set to launch an exclusive range of Blue Dragon products, offering consumers a modern take on takeaway alternatives, starting August 28.
- This new line includes 12 diverse Asian-themed items that promise to tantalize taste buds with updated packaging and innovative flavors.
- Staple menu items are reimagined, featuring products like Hoisin and duck pizza and sweet chilli chicken pizza, starting at an affordable £3.50.
- Half of the Blue Dragon range is part of Iceland’s 3 for £10 offer, enabling budget-conscious shoppers to enjoy a variety of selections.
- In addition to these new offerings, Iceland has reduced prices on 200 products as part of its summer cost-savings initiative, supporting families during the cost-of-living crisis.
Iceland Foods is introducing a remarkable exclusive Blue Dragon range tailored for individuals seeking a distinctive takeaway alternative experience. The launch, scheduled for August 28, will showcase 12 Asian-inspired items, each featuring revamped packaging to enhance appeal. Products such as Hoisin sauce half duck with pancakes, sweet and sour chicken noodles, and innovative options like Hoisin and duck pizza are poised to attract attention. These offerings, priced at £7.00 for the Hoisin duck product and commencing at £3.50 for other items, present a modern twist on traditional favorites.
In an admirable effort to bring value to customers, half of these items are available under Iceland’s 3 for £10 offering, making them appealing to those mindful of their budget. This move aligns with Iceland’s broader strategy to offer attractive price points amidst a challenging economic landscape. The company’s Group Buying Director, Andrew Staniland, highlighted the essence of this initiative by stating, “Nothing beats a Friday night family takeaway. But the price of one today means they’re out of reach for many families – especially those with lots of mouths to feed. Our exclusive new Blue Dragon range means families don’t have to miss out.”
Further enhancing its commitment to affordability, Iceland has undertaken a comprehensive price reduction across 200 products, enabling savings of up to £3.75 on everyday items. This includes popular brands like Richmond Sausages and Greggs cheese and onion bakes. Moreover, acknowledging the pressing cost-of-living concerns, Iceland has also lowered prices on baby formula, providing much-needed relief to families with young children.
The diversified product offerings and substantial price reductions signal Iceland’s proactive approach in addressing customer needs during financially trying times. By integrating innovative culinary options with cost-effective solutions, Iceland is poised to redefine consumer expectations and strengthen its market presence.
This strategic expansion and pricing initiative by Iceland Foods underscores its commitment to delivering value and diversity to its customers in challenging economic times.
