Nisa, a convenience retailer, reports a 30% increase in sales from 2019 to 2022, largely boosted by forecourt retailers.
- This growth is attributed to strategic investments in pricing, expanding operations, and opening 310 new stores since 2019.
- A key partnership with Ascona Group in 2020 and a rebranding initiative with MPK Garages have enhanced Nisa’s market presence.
- The symbol group achieved 23% weekly sales growth thanks to a diverse range of chilled, food-to-go, and Co-op own-brand items.
- Nisa’s expansion into holiday park convenience stores has also seen robust growth, marking 2023 as a record year for recruitment.
Nisa, a leading convenience retailer, has experienced a substantial 30% growth in sales from 2019 to 2022, primarily driven by its forecourt retailers. This impressive upsurge is the result of thoughtful investments in pricing, the expansion of existing operations, and the opening of 310 new stores over the four-year period.
In 2020, Nisa forged a pivotal deal with Ascona Group, which operates 62 forecourts. This strategic partnership has been instrumental in broadening Nisa’s market reach. Further enhancing its branding efforts, Nisa will be integrating Co-op branded facias into 28 stores operated by MPK Garages under the independent brand ‘Pop-In Daily’ later this year.
The forecourt segment has witnessed an average weekly sales growth of 23%, attributed to the offering of a diverse selection of chilled and food-to-go items, alongside Co-op own-brand products. According to Nisa’s head of retail, Victoria Lockie, “The growth we are seeing at the moment in our forecourt stores is tremendous and really encouraging.”
These achievements underscore the successful collaboration between Nisa and its forecourt operators. Such partnerships have led to significant sales increases post-collaboration. Lockie commends the solid, long-standing relationships with many forecourt operators, highlighting the attractiveness of the Co-op brand as a key driver for success.
Aside from forecourt retailers, Nisa has reported continued growth in its holiday park convenience stores. The extension of the contract with Bourne Leisure, Haven Holidays’ parent company, has facilitated this expansion. Currently, Nisa supplies 177 holiday park convenience stores across the UK, with 2023 already marking the strongest year of new sign-ups since the pandemic.
Nisa’s strategic initiatives in enhancing its retail network have effectively amplified its market presence and sales.
