John Lewis has introduced a 20-piece circular collection focusing on sustainability and style.
- The collection features fashion and home products designed to last longer and be more sustainable.
- Items include cashmere jumpers, organic cotton pyjamas, and baby sleepsuits.
- The collection also boasts duvets and pillows filled with recycled polyester.
- A QR code on each product’s care label offers information on its design process.
In a move towards sustainability, John Lewis has introduced a new 20-piece circular collection that spans across fashion and homeware. These products are crafted to last longer while maintaining a stylish appeal. The goal is to integrate sustainability into everyday products without compromising on aesthetic value.
This meticulously curated collection includes fashion staples such as 100% cashmere jumpers, which offer both luxury and longevity. For those interested in nightwear, the collection also includes pyjamas and baby sleepsuits, both made from 100% organic cotton—an assurance of quality and environmental responsibility.
Beyond fashion, the collection extends to home essentials like duvets and pillows, where sustainability is emphasized using 100% recycled polyester filling. This ensures that even the most mundane of household items contribute to the overarching aim of sustainability.
Prices for these items vary, with baby sleepsuits starting at £8.50, and more premium offerings like the cashmere half-zip jumpers priced at £135. Such a range allows for a broader audience to engage with the collection, accommodating diverse economic capabilities.
To enhance transparency and consumer connection, each item of the collection is accompanied by a QR code on its care label. This QR code unlocks detailed information about the item’s design process, which is aligned with Wrap’s circular design toolkits. This initiative underlines the brand’s commitment to sustainability in both product life cycle and consumer education.
John Lewis continues to innovate by marrying style with sustainability, catering to a growing demand for environmentally responsible products.
