Getir announces significant layoffs affecting over 10% of its workforce as part of strategic operational changes.
- The decision aligns with efforts to improve efficiency amidst declining demand post-pandemic.
- 2,500 employees across various roles face redundancy in Getir’s reorganization plans.
- The company plans to exit certain European markets to focus on more profitable regions.
- Getir continues to invest in key markets, seeking substantial new funding.
Getir, a prominent player in the speedy grocery delivery sector, has revealed plans to reduce its workforce by over 10%. This strategic decision comes as a response to shifting market dynamics, particularly the decline in demand following the pandemic. The job cuts will affect 2,500 employees, spanning couriers, pickers, and office staff, within its global team of 23,000.
The move to reduce staffing levels is part of Getir’s broader goal to enhance operational efficiencies. This comes after its significant £1.2 billion acquisition of rival company Gorillas last year, positioning Getir to optimize resource allocation amidst a competitive market landscape.
A spokesperson for Getir emphasized the difficulty of such decisions, stating, ‘Decisions like these are never taken lightly. However, Getir is determined to do right by all employees affected by the process in line with its values and in full compliance with local laws.’ The firm acknowledges the significant contributions of its workforce and remains committed to supporting those impacted by these changes.
To streamline operations, Getir announced plans to exit markets in Spain, Italy, and Portugal. This strategic withdrawal aims to concentrate financial resources on existing markets with more promising prospects for profitability and growth. As part of its international focus, Getir will continue to operate in the UK, Turkey, Germany, the Netherlands, and the US.
Despite these challenging steps, Getir remains optimistic about its future in the delivery sector. The company has initiated a new round of fundraising in the UK, led by Abu Dhabi’s Mubadala Investment Company, with an aim to raise around $500 million. This financial bolstering seeks to propel Getir’s continued leadership and innovation in the industry.
Getir’s strategic realignment underscores its commitment to long-term growth and market sustainability amid evolving industry demands.
