Asda introduces a diverse scratch-cooking range, empowering home cooks with over 130 products.
- The range includes more than 40 new products and spans 10 international cuisines.
- The launch aims to inspire culinary creativity starting at 80p, with items like Massaman Paste and Nooch Seasoning.
- Research shows a significant number of UK cooks love trying new trends but often struggle with seasoning.
- Asda’s initiative includes social media guidance and recipes to enhance cooking skills.
Asda has unveiled an ambitious new scratch-cooking range, showcasing over 130 products designed to invigorate home cooking in the UK. This range, which introduces more than 40 novel offerings, covers an array of cuisines including Indian, Thai, and Japanese, among others. The Cook by Asda collection is strategically priced starting at just 80p, ensuring affordability without compromising quality. Among the offerings, products such as Massaman Paste, Laksa Paste, and Nooch Seasoning stand out, encouraging shoppers to branch out into new culinary territories.
The range is crafted to cater to the burgeoning interest among home chefs to explore new cooking trends and ingredients. Asda’s recent research highlights that more than half of UK home cooks relish experimenting with different flavors, though many find the aspect of seasoning challenging. In response, the Cook by Asda range aims to simplify the art of achieving perfect seasoning and flavor balance, making it accessible to all.
In addition to the diverse product range, Asda is enhancing the home cooking experience by providing video tutorials and meticulously crafted step-by-step recipes. These resources, curated by popular social media food creators, offer valuable insights and practical tips on how to maximize the potential of each ingredient in the collection. This initiative underscores Asda’s commitment to making culinary expertise and enjoyment within reach for everyone.
Ellie Beecham, Assistant Brand Manager at Asda, emphasized the supermarket’s vision for this range: “At Asda, we believe that healthy, flavoursome cooking should be accessible to all… our new range can transform any dish, making home-cooking easy and delicious.” Her statement encapsulates the forward-thinking philosophy guiding Asda’s latest venture into enhancing home cooking.
Recently, Asda has further extended its engagement with the culinary community by establishing a new TikTok content house. This platform assembles five prominent food creators, tasked with inspiring and educating home cooks across the nation. By leveraging social media’s reach and engagement capabilities, Asda aims to foster a supportive and creative cooking culture throughout the UK.
Asda’s new scratch-cooking range is a testament to its commitment to enriching home culinary experiences, making flavorful and healthy cooking accessible to all.
